We help identify customer needs and create strategies for businesses in a changing world

We bring you organized data so that you can make better decisions, create innovation, develop your brand, and improve products and services that are genuinely needed.

The era of change requires efficient approaches, as well as a change in mindset.

We are shifting from a production-centric mindset to a customer-centric one. We put ourselves in the customer’s shoes and first understand why a particular product or service isn’t working, and only then we are able to create new effective solutions.

We use design thinking and various service design tools to help improve your company’s customer experience and brand, starting from the current situation analysis and extending to implementation.


We help you discover location-specific solutions that are tailored to your needs.


Customer Research in Estonia and Nearby

We help to gain better understanding who is your target audience, customers and partners.


Clarifying Audience Perceptions

We help to shape your strategies by uncovering how your target audience, customers, and partners perceive your business.


Service Design and Value Proposition

If you’re looking to enhance your services, value proposition, or brand, we are here to help you improve and refine these aspects.


Consultation and Training

We are ready to assist and share our expertise with advice, inspiration, or training that helps better serve your Estonian clients.

Our recent work

Mari Arnover

Founder-Service Designer-Visiting Lecturer

Education: Economics / TalTech
Experience: 20 years in marketing, 11 years in service design. Collaborated with a wide range of companies in various fields.

Mari is a visiting lecturer at the University of Tartu, Pärnu College, where she teaches brand management and service design methods to master’s students. Additionally, she mentors on topics related to service design and understanding customers at Nula and Tallinn Creative Incubator.